Carolina Panthers Ryan and Matt Kalil are moving in on Luke Kuechly’s comedic turf with a new commercial for Bojangles’.
The 30-second spot portrays the two brothers sharing a meal at the restaurant, while Ryan Kalil explains in classic deadpan fashion the deeper meaning of chicken.
“So, you know how I got all the good looks and athleticism in the family?” he asks, as Matt Kalil looks confused. “That’s why I feel like I can relate to this Bojangles’ chicken. It’s got all the flavor, crunch, spice. It’s the total package, just like me.”
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When Matt Kalil asks what item on the menu he should be compared to, Ryan Kalil suggests a made-from-scratch biscuit. “Because you’re fluffy,” he adds.
Ryan Kalil tweeted out the commercial this week, adding: “If I were a restaurant, I’d be a Bojangles’.”
The ad follows in the comedic commercial territory of Luke Kuechly, who is depicted burning a batch of gnome cookies in his latest spot for CPI Security. Kuechly then deliveries the cookies (all made in his likeness) to Carolina Panthers newcomer Christian McCaffrey.