The Novant Health Thanksgiving Day Parade will feature four award-winning music acts this year, according to Charlotte Center City Partners, the event’s organizers.
The parade, a Charlotte fixture since 1947, was nearly scuttled last year when the event lost its sponsorship, but Novant Health signed a three-year sponsorship deal and Center City Partners took over its management.
Adding the music acts was a goal of sponsors and organizers, who said they wanted to add live entertainment to the floats and marching bands.
“The four acts will perform live, although the logistics have not been worked out yet,” Charlotte Center City Partners communications director Lelia King said Monday.
One of the acts will be a Southern country-rock band, the Southern Experience, which was named winner of the 2013 Charlotte Music Awards and has toured across the Southeast this year. The four-man group is based in the Kings Mountain area.
The others will be selected in November, at the Hollywood Music in Media Awards event in Hollywood, Calif. The Charlotte Music Awards program will select 10 acts to perform in Hollywood, where three winners will be selected to represent the program nationwide. Those acts also will be a part of the Thanksgiving Day Parade in Charlotte.
King said parade organizers are looking at several possibilities for the performances.
“We could have the float stop at a certain point and have them perform, or the performance could take place while the float is moving,” she said. “And there are other possibilities. We’re working on that.”
The parade will begin at 9:30 a.m. on Nov. 27. The route will be on Tryon Street, although officials have not decided if the parade will move north to south or reverse that direction.
Parade updates can be followed on Twitter at @novantparade.