Brides-to-be can stroll downtown Concord next Sunday afternoon as, for the first time, merchants join forces to display items just for them.
About 20 downtown businesses will participate in the free Historic Downtown Concord Wedding Show from 2-5 p.m.
The show is a great way for merchants to work together to promote both their businesses and downtown, said Meredith Beregovski of The Loft at 14th, a private event space at 14 Cabarrus Ave. W. "We're trying to raise awareness of downtown Concord," she said.
About nine months ago, Beregovski, chef Ann Marie Barrucand of The Chocolatier Barrucand and Kathleen Reeder of The Bead Lady, first discussed the idea of having a wedding show involving the different businesses downtown.
"Everything is downtown," Reeder said. "Everything is already here, so why not have a wedding show" among all the businesses?
The Bead Lady, at 1 Union St. N., for instance, makes custom jewelry for brides and bridal parties and headpieces for brides. The store makes memory flower beads from wedding bouquets.
The show will start at The Loft at 14th, where visitors will receive a map of participating vendors. Visitors also can register there for door prizes. Vendors who can't be open that day will have representation at The Loft during show hours.
Downtown businesses sell tuxedos, cakes, flowers, decorations, jewelry and bridesmaid gifts. Downtown also has photographers, caterers, event planners, reception and party venues, a beauty salon and a travel agency for honeymoon planning.
Several vendors not from downtown also will be at the show, including those representing hotels and inns, a DJ service, limousine and horse-drawn carriage services and wedding gown sales.
"It's encouraging when merchants come together, not only to support each other but to also support the city where they are located," said Mitzi Furr-Orgeron, treasurer of the Downtown Concord Merchants Association.
"Historic downtown Concord has so much to offer shoppers with its variety of restaurants, shops and arts, but it's often forgotten in the shadow of the other great shopping options in our area," Furr-Orgeron said. "It's quaint, stress-free, a delightful shopping getaway, an enjoyable afternoon, a 'hidden jewel,' as one merchant puts it."