Olde Providence Recreation Association is among the latest local sports leagues rebranding itself to develop a more regional reputation, as it changes its name to South Charlotte Recreation Association.
The original name just doesn't fit anymore, said Wendy Whitehurst, director of communications for the league.
"We really encompass south Charlotte."
This year marks the Olde Providence league's 40th anniversary, an opportune time to make the change while celebrating its history, said Bob Kirby, president of Old Providence Recreation Association.
When the rec league was started in 1970, it served only families in the Olde Providence and Battle Forest neighborhoods.
Now the teams are playing at venues and pulling kids from all over south Charlotte, offering baseball, girls' softball, girls' and boys' soccer, football, cheerleading and co-ed basketball.
The league now has nearly 2,000 families, and only 5 percent to 10 percent of the league's members live in the Olde Providence area, Kirby said.
"When you say you live in south Charlotte, you see an area that's seen change, an area that's extended to the county line," Kirby said.
"We have a lot of new people who move to Charlotte, and 'Olde Providence' might not mean the same thing them."
Ben and Deana Dyl's son, Ben Jr., is in first grade at Elon Park Elementary and plays shortstop for the Olde Providence Knights. It's his first year playing baseball.
The Dyl family lives in Ardrey, just down the road from south Charlotte shopping centers Blakney and Stonecrest, and they heard about the league because a handful of kids from the neighborhood were joining the team.
"They all go to Elon Park," said Ben Dyl Sr. "That's how we got connected."
Whitehurst began work on the new logo a couple of months ago with Mike Huckabee, who runs the logo and promotional products website hucksports.com and has kids who play in the league.
The league's new logo includes the phrase "since 1970" to celebrate the group's history, and it maintained the rec league's signature colors: red, white and blue.
The group unveiled the new logo and name change at its annual jamboree April 17, but the rebranding will be a gradual transition, Whitehurst said.
First there's the name change and the new logo, then a new website, slated to launch this summer. In the fall, the new logo will appear on all of the uniforms.
"We thought, from a marketing standpoint, this would help us get through the next 40 years," Kirby said. "It was the right thing and the right time to do it."