Charlotte's only jazz radio station switches formats today.
WNSC FM (88.9), based in Rock Hill, will begin carrying National Public Radio news and public affairs shows, largely duplicating the schedule of Charlotte's WFAE FM (90.7).
WNSC was the only station in the South Carolina network that carried jazz. South Carolina's ETV radio offers classical stations in Charleston, Greenville-Spartanburg and Columbia and mainstream NPR news stations for Myrtle Beach, Hilton Head, Aiken and Columbia.
Behind the change is a desire to bring more ETV original content to the upstate region. “It became more and more apparent we were developing a slate of local programming for South Carolina and people in Rock Hill were counted out,” Moss Bresnahan, president of ETV, said Monday.
“Local content is going to be one of our competitive advantages going forward.”
With commercial radio scaling back news and public affairs, Bresnahan said that it was key to the future to concentrate on that niche.
Among the locally produced ETV shows are “Walter Edgar's Journal” (noon Fridays, 2 p.m. Saturdays), which this week features Michael Scoggins, historian for York County's Culture and Heritage Museum.
ETV is hoping to launch a Columbia-based regional news network next year, Bresnahan said, and will be covering the state's delegation at the upcoming national political conventions.
ETV will continue to produce “Marian McPartland's Piano Jazz” show, which airs at 8 p.m. Saturdays and will stream jazz music on its Web site, www.myetv.org/radio.