In the first TV ad of Charlotte’s mayoral campaign, Mayor Jennifer Roberts invokes President Donald Trump and what she calls Republican “policies of fear and discrimination.”
Roberts released the ad to reporters Friday. The ad will start airing Monday, according to TV station logs.
The ad highlights Roberts’ record, including the hiring of 125 additional police officers. Images show her surrounded by smiling supporters as a narrator says, “They know that Jennifer stands up and fights for what matters most.”
One image shows pictures of Donald Trump and the state’s GOP legislative leaders.
“And when Donald Trump and Republicans try to hurt Charlotte,” the narrator says, “Mayor Roberts stands up to them to protect education, defend environmental protections and reject their policies of fear and discrimination.”
Campaign manager Sam Spencer said the “six-figure buy” is planned to run through the Sept. 12 primary. The ad will begin three days before the start of early voting.
Roberts faces four primary opponents including Mayor Pro Tem Vi Lyles and state Sen. Joel Ford.