August 1, 2014

University values vs. the marketplace

Fans differ in their reaction to the Atlantic Coast Conference’s expansion. Some consider its explosive growth to be cancerous, and lament the passing of the old ACC, with its strong regional rivalries and valued traditions. They mourn what they consider to be the pollution of the humanistic values of the university by the sports hustlers’ lust for growth, power and money. Others praise the conference for recognizing the facts of life: The audience for big-time college basketball and football games is no longer regional but global, and the TV networks’ hunger for content offers big rewards for sports programs as well as favorable attention to a university’s brand by alumni, funders and potential students.

Related content