The National Invitation Tournament could probably make some extra cash selling its official T-shirt - the one with bracket on the back - to North Carolina's ACC foes.
It's a more subtle dig than the usual signs and name-calling, but think of the impact of seeing an opposing student section decked out with a reminder of which final four the Tar Heels advanced to this season.
Almost certainly, the tees ($25 for short-sleeved, $30 for long-sleeved at Madison Square Garden on Tuesday night) would be more popular with ABCers than with North Carolina fans.
North Carolina senior Deon Thompson, who has never missed a game in his four-year career, is tied with Kentucky's Wayne Turner (1995-99) and Florida's Walter Hodge (2005-08) for all-time NCAA games played (151).
Similar baby blue school color, similar fight songs - both schools even brought their Ram mascots. Although it was rather odd that the Rhode Island mascot happened to be wearing No. 23, Michael Jordan's old number.