Is demand for Daytona 500 tickets at an all-time low?
According to at least one measure, demand for Daytona 500 tickets this season on the secondary ticket market is at an all-time low.
Data from SeatGeek, an entertainment ticket search engine, indicates the average ticket price for Sunday’s 500 has fallen more than 30 percent during the past month, from a peak of $238 per ticket Jan. 20 to $161 Wednesday.
Among other findings from an analysis of ticket data from SeatGeek:
• This year’s average ticket price ($161) is down 18 percent from the 2013 Daytona 500, which drew an average of $197 per ticket on the resale market. The race drew average ticket prices of $191 in 2012 and $203 in 2011.
• As of Wednesday, the race was not close to a sell out. All of the cheapest seats have been sold (prices started at $32 per ticket), and those are up for sale on the secondary market starting at more than twice face value ($75 per ticket).
However, fans still can find plenty of face-value tickets at the online box office as low as $65 each in the Turn 2, Lund and Allison seating areas. For the most part, all tower and box seating near the finish line is sold out, but aside from those areas, fans can find tickets from the box office anywhere around the track.
King will drive the No. 20 Chevrolet for NTS Motorsports in what is a one-race deal.
“Driving for a competitive team like NTS Motorsports is a perfect opportunity for me to add another important win to my resume and further my career in the sport,” he said.
More than 175 riders will embark on the cross-country motorcycle trek, which is expected to cover more than 2,800 miles. Founded by former NASCAR driver and racing analyst Kyle Petty, the ride raises funds and awareness for Victory Junction, a camp created to enrich the lives of children with chronic or life-threatening illnesses.
Also honored Tuesday were former engine builder and crew chief Waddell Wilson of Huntersville, dirt-track driver Freddie Smith of Kings Mountain and driver Dave Marcis of Asheville, who holds the record for consecutive Daytona 500 starts with 32.
The late Dick Trickle, a driver from Iron Station, also was memorialized in a ceremony.