In a new video ad, Carolina Panthers tight end Greg Olsen babysits for a mom named Lena. He entertains her kids with painting and football, vacuums her house, makes a bed, does laundry and fishes a stuffed animal out of the backyard pool.
Lena’s out getting a breast cancer screening, something that many women don’t have time to do, the ad reads at the beginning. It aired nationally Sunday, a day before the Carolina Panthers’ “Crucial Catch” night at Bank of America Stadium, where the team will don pink cleats, gloves and wristbands in support of breast cancer awareness.
“Most women don’t have time for breast cancer screenings,” Olsen’s ad reads at the beginning. It later closes with: “Let’s help the women in our lives find the time to get screened.”
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Breast cancer awareness is a cause close to Olsen’s own heart.
Olsen’s mother, Susan, had a bout with breast cancer while Olsen was still in high school in New Jersey. The Olsen family established “Receptions for Research” – which originally raised money for breast cancer research only – in 2009, while Olsen was still playing for the Chicago Bears.
The Olsens set up the HEARTest Yard fund, which operates under the umbrella of Receptions for Research, in 2012 when their son T.J. was born with a heart defect called hypoplastic left heart syndrome. The initiative supports families with children born with HLHS who are treated at Levine like T.J. was.
Also part of the Panthers’ Crucial Catch night Monday, the international women’s fraternity Zeta Tau Alpha will be distributing pink ribbons to fans as they enter the stadium.
The National Anthem will be performed by Grammy-nominated singer Kathy Sledge, who will also be featured in a “Crucial Catch” halftime celebration featuring performing artist Taylor Dayne.
The Panthers are also giving away a “special game day experience” to 10 breast cancer survivors from around the region, community relations director Riley Fields said. The group will get to access the field before the game, and then will watch the game together as a group in a suite.
The Panthers play the Tampa Bay Buccaneers at 8:30 Monday night at Bank of America Stadium.