Food and Drink

Starbucks raising prices today. See how new prices match up against local coffee shops

AP

Starbucks is raising prices today on many of its drinks: Lattes and mochas by 15-20 cents and brewed coffees by 10-15 cents. (Frappuccino beverages will stay the same.)

Josh Barrow
FILE - In this Friday, April 27, 2012, photo, a Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left in Seattle. The world's biggest coffee chain is asking employees at cafes in the Washington, D.C., area to scribble the words "Come Together" on cups for drink orders on Thursday and Friday. CEO Howard Schultz says the words are intended as a message to lawmakers about the damage being caused by the divisive negotiations over the "fiscal cliff." It's the first time employees at Starbucks cafes are being asked to write anything other than customers' names on cups. (AP Photo/Ted S. Warren, File) Ted S. Warren AP

If you’re a Starbucks fanatic, you might think, “So what’s a few cents extra on a 5 buck coffee?”

That’s what I tell myself every time I “earn” another star on my Starbucks app. To make myself feel better, I compared Starbucks new prices with those at local brew shops.

And in terms of price, I did feel better. Here’s how Starbucks’ new prices compare to those at local coffee shops. (Note: Since the prices weren’t public until today, I used the lower end of the price increase spectrum, as reported by USA Today.)

Coffee, 8 oz.

Starbucks: $2.20

Rush Espresso: $1.50

Amelie’s: $1.80 (for 12 oz. – no 8 oz. option)

Lattes, 12 oz.

Starbucks: $3.10

Rush Espresso: $3.50

Amelie’s: $4

Mochas, 12 oz.

Starbucks: $3.60

Rush Espresso: $3.75

Amelie’s: $4

C5’s Take

So, a few things to note here:

(1) Sure, the local shops tend to be more expensive. But they probably use better ingredients and make an overall better product. That’s worth something.

(2) Even though the Starbucks drinks are ridiculous, I’ll still pay for them. It’s 2 minutes from my office, it’s always hopping and it’s far better than the Mr. Coffee we make at home.

Photos: AP


jenpic5
Jen Rothacker
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