Microsoft will try to attract customers to its new retail store at SouthPark mall this fall by dangling tickets to a concert by pop star Kelly Clarkson in front of them.
The first 1,500 people in line for the 10:30 a.m. ribbon-cutting ceremony on Oct. 18 will receive a pair of passes to Clarkson’s concert at nearby Symphony Park the following day. They’ll also be entered to win one of 100 meet-and-greet opportunities with the singer.
Her Oct. 19 concert is scheduled to start at 4 p.m.
If you’re interested, you don’t need to get in line quite yet. But be aware: Microsoft and Clarkson have teamed for similar events in locations throughout North America – including California, Michigan, Texas and British Columbia – and in some cases lines formed 24 hours in advance.
Most of these shows have gone on without a hitch, although after fans lined up outside a Microsoft store in Buffalo, N.Y., last November to score admission to a concert the pop star was to perform that day, she canceled; almost a year later – on Oct. 25 – those fans will get their makeup concert.
Clarkson last performed in Charlotte in September 2013, when she co-headlined with Maroon 5 at the venue formerly known as Verizon Wireless Amphitheatre (now PNC Music Pavilion).
As for the store itself, the 2,261-square-foot SouthPark location will be Microsoft’s second in North Carolina, following the one in Durham – which opened Aug. 21.