Media Scene

Media Movers: New morning co-anchor arrives at WAXN

John Paul
John Paul

John Paul joins the anchor desk for WSOC’s (Channel 9) morning newscasts 7 to 9 a.m. on WAXN (Channel 64). Paul comes from WSOC’s sister station, the Cox Media-owned CBS affiliate in Dayton, Ohio. Paul and Channel 9 morning anchor Allison Latos had worked together earlier at the station Cox owned in Steubenville, Ohio. Paul is a graduate of Western Michigan University. …

Reg Taylor, who had been chief meteorologist at WCCB (Channel 18) more than a decade, will leave the TV news business after 33 years to concentrate on the real estate business he and his wife have. He will stay through September. … Also at WCCB, Audrina Bigos, reporter and weekend anchor, will be leaving after four years to work for the CBS affiliate in Chicago as reporter. …

Some wondered Tuesday morning on Twitter whether WCNC (Channel 36) forecaster Larry Sprinkle had suffered some kind of an episode when he made a funny face and stumbled out of the shot while doing a weather cut-in during the “Today” show. No problem. Sprinkle had merely messed up the forecast, which was being prerecorded, and then clowned out of the shot. He redid the insert, but somehow the muffed one got broadcast. “Wrong recording,” news director Matt King said. “Larry’s fine.” …

WJZY (Channel 46) is also looking for a chief meteorologist as Rob Eicher prepares to depart for Boston where his wife, former WSOC (Channel 9) reporter Stephanie Coueignoux, has taken a new job at the Fox affiliate. … “Significant Mother,” a summer comedy about a guy who finds his young-looking mom suddenly dating his best friend, debuted this week on the CW and airs at 9:30 p.m. Mondays on WCCB. It is the brainchild of Richard Keith, who grew up in Charlotte. …

At iHeart Radio’s Charlotte stations, Keith Hotchkiss moves up from director of sales to market president, running the company’s six stations, which include WKKT-FM (“Kat” 96.9) and WRFX-FM (“Fox” 99.7). He succeeds Charlie Wilkinson who took over the company’s Dallas stations.

Charlotte newscasts

Estimated viewers reached by key newscasts during the July sweeps and percentage change from last year as measured by Nielsen.

6 AM

WSOC

55,100

-23%

WBTV

40,600

-4%

WCNC

15,900

-11%

WCCB

9,700

-1%

WJZY

1,000

+112%

NOON

WBTV

70,000

-4%

WSOC

68,000

+13%

WCNC

14,600

+4%

6 PM

WSOC

101,000

-17%

WBTV

89,900

+11%

WCNC

39,300

+3%

WJZY

5,200

+196%

NETWORK NEWSCASTS

ABC

120,000

+3%

CBS

83,900

+2%

NBC

63,300

-10%

10 PM

WAXN

39,900

-16%

WCCB

23,800

-31%

WJZY

10,900

+52%

11 PM

WSOC

69,100

+1%

WBTV

62,400

-6%

WCNC

23,700

+2%

WASHBURN’S ANALYSIS: Summer is the lowest season for TV viewing, but what has caught local programmers’ attention this year is the decrease in audience in early mornings – down about 10 percent overall, particularly among those in the advertiser-coveted demographic of women ages 25-54, which is down about 20 percent. … WCCB shows a drop in viewers of nearly a third at 10 p.m. coinciding with anchor Morgan Fogarty’s maternity leave. … Nielsen has completed its addition of 200 households to the region’s sample, bringing the total number of meters in Charlotte area to 800.

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