Though the Super Bowl ended in disappointment, Charlotte’s TV ratings for the event were through the roof.
In the 22-county area where Charlotte’s WBTV (Channel 3) carried the CBS broadcast of the game, 1.4 million viewers were tuned to the game. That is 22 percent higher than the average in the region for the six previous Super Bowls.
Last year’s Super Bowl with the New England Patriots and Seattle Seahawks pulled in 1.3 million viewers in the Charlotte region.
Of all TVs that were on Sunday night during the game, 82 percent were tuned to the Super Bowl, which was higher than even the 2004 number when the Panthers played in Houston against New England.