Michelle Tunno Buelow - owner of Bella Tunno, a children's product line - has been part of the community since launching her company in 2005.
Buelow, 35, has been passionate about donating portions of every sale and has gotten involved in local charitable causes, including the Posh With Purpose event April 13 she is hosting for the Charlotte Rescue Mission Dove's Nest women's facility.
Her efforts earned a No. 10 ranking in parenting website Babble's Top 50 Mompreneurs of 2011.The Beverly Crest resident's work with charities through her business started with the establishment of the Matt Tunno Make a Difference Fund in honor of Buelow's late brother, Matt Tunno.
A portion of every product sold at Bella Tunno is donated to this fund, allowing Buelow to donate to other drug and alcohol education, prevention and rehabilitation programs such as the Dove's Nest.
The Dove's Nest is a 12-bed women's 120-day recovery program facility in Charlotte with a 90-day wait list. The facility has been open since 1992, and needs to expand to accommodate more clients, according to Buelow.
"This is a phenomenal program," said Buelow, whose opinion is confirmed by its 61 percent client-completion rating, compared to the national average of 18 percent. "But it's not really what we do to write a check. We can do really good things by putting love and energy in it."
Hence Buelow's commitment to the Posh With Purpose event, where 100 percent of the evening's sales will benefit the Dove's Nest's expansion: A new 90-room location to be built off West Boulevard.
Colleen Odegaard, host of WCNC television's "Charlotte Today," will serve as master of ceremonies, providing attendees with information on the raffle items, products for sale and the program they are benefitting.
Attendees will be able to shop from sponsors including Towne & Reese, Toss Designs, PB & Jellie and Stella & Dot. Buelow's company has purchased all items for sale.
Bella Tunno products will not be sold at the event.
"I don't want any confusion that (Bella Tunno) could make one penny off this event." said Buelow.