OBSERVATION: Advertisers can play to older women who’ve seen it, done it and want more than the T shirt. “We already went through so much in our lives,” says Berhan Nebioglu. “We dealt with our insecurities. When we were 20-year-olds, we all wanted to look like Doris Day, or Lana Turner, or Jayne Mansfield. Right now I want to look like who I am, and what I am. It took me a long time to get here.” She wants older women to “wear the things you always wanted to wear. Buy that red lipstick. Add that little bit of pink in the front (of your hair) you always wanted to but never did. Do it!”
OBSERVATION: Advertisers can play to older women who’ve seen it, done it and want more than the T shirt. “We already went through so much in our lives,” says Berhan Nebioglu. “We dealt with our insecurities. When we were 20-year-olds, we all wanted to look like Doris Day, or Lana Turner, or Jayne Mansfield. Right now I want to look like who I am, and what I am. It took me a long time to get here.” She wants older women to “wear the things you always wanted to wear. Buy that red lipstick. Add that little bit of pink in the front (of your hair) you always wanted to but never did. Do it!” JIMMcGuire jim@jimmcguire.com
OBSERVATION: Advertisers can play to older women who’ve seen it, done it and want more than the T shirt. “We already went through so much in our lives,” says Berhan Nebioglu. “We dealt with our insecurities. When we were 20-year-olds, we all wanted to look like Doris Day, or Lana Turner, or Jayne Mansfield. Right now I want to look like who I am, and what I am. It took me a long time to get here.” She wants older women to “wear the things you always wanted to wear. Buy that red lipstick. Add that little bit of pink in the front (of your hair) you always wanted to but never did. Do it!” JIMMcGuire jim@jimmcguire.com

Older women coming into fashion? Charlotte women say: About time!

February 25, 2015 12:00 PM