Here’s how the gig works: First, go to this link. Do you see a dress? Perfect. Now, can you determine the dress’s color? Is it white? Is it blue? What is it?
You’re probably curious about a few things right now. One, is this serious? It is. Two, doesn’t the news media have more important things to write about? It does. And three, why is this even a question? Any fool can see that the dress is obviously white and gold. Or is it?
A puzzling thing happened on Thursday night, and it has nothing to do with the fact that Kanye actually apologized to Beck. It was a dress in which many people saw many colors. The thing was inescapable Thursday evening, consuming millions — perhaps tens of millions — across the planet and trending on Twitter ahead of even Jihadi John’s identification.
The problem was this: Roughly three-fourths of people swore the dress was white and gold, according to Buzzfeed polling. But everyone else said, by god, that dress was blue. Others said the dress could actually change colors. This writer, unfortunately, was one of those people, which gave rise to a brief existential crisis over the meaning of color and life and a bout of embarrassing squealing before some powerful newsroom bosses. “Don’t worry,” a colleague consoled. “It’s a brain thing.”
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What shall be annotated in history books as the dress phenomenon began on the other side of the world, on the Scottish Isle of Colonsay. The dress in question was intended for a wedding, to be worn by the mother of the bride. So one day, the mom snapped a picture of the dress and sent it to her daughter.
“What happened was two of my close friends were actually getting married and the mother of the bride took a photo of the dress to send to her daughter,” singer Caitlin McNeill of the band Canach told Business Insider. “When my friend showed the dress to her fiancee, they disagreed on the color.”
What madness was this?
Others couldn’t find common ground on the dress as well. Some said it was blue and black. Others said white and gold. So the daughter posted it to Facebook for guidance. From there, McNeill and other members of her band took notice. They had been set to play a show at the wedding. But they now too were absorbed by the dress drama.
“We discovered this photo of the dress for the bride and couldn’t agree on the color,” band member Alana MacInnes told The Washington Post. “After this, the whole wedding party was in a dispute over [its color].” So one of the band members took the contested photograph and plopped it on a fan page dedicated to a woman named Sarah Weichell.
“Guys, please help me,” the musician pleaded. “Is this dress white or gold, or blue and black? Me and my friends can’t agree and we are freaking the f—k out. … I CAN’T HANDLE THIS.”
Then the thing went atomic. “It it seems to have taken over the Internet!” MacInnes told The Post. “It’s pretty mental how this all came about.”
Read the rest of the story from The Washington Post at http://wapo.st/1Dh7BLd