Here are a few tips to make your next counter visit productive and, maybe, actually get what you want!
1. Makeup counters sell products
I know this seems too simple to be true, but over the years there has been a big misconception that you go to a counter to get your makeup done. These people are here to sell products. That is their job. So don’t be offended, surprised or upset when the artist you are working with is focused on showing you products that you should be interested in purchasing. Cosmetic companies don’t make money off the service. They make it by selling products. And they hire artists to demonstrate and teach you how to use them. If you just want a makeup application, you should be hiring a freelance makeup artist.
Digital Access for only $0.99
For the most comprehensive local coverage, subscribe today.
2. Makeup artists have nothing to prove to you
I think we can assume that if a company hired that person, it is for a reason. And it may not be that they are the best at applying makeup. Unfortunately, that is the risk you take when you step up to a makeup counter. No different than going to a restaurant or a car lot – you don’t have a guarantee of what you’ll get ... (But try to) be open to what the artist has to say. Hear them out and let them finish the application before you make final decisions.
3. Be patient
If you go to a mall on a Saturday, you can pretty much expect it to be busy! Complaining about needing help when you can clearly see the counter is at its maximum volume is just, well, stupid. And frankly, it’s not helping. I always advise stopping by on a Tuesday or Wednesday, early or midday, if possible. That way you have the time and attention you need.
4. Help the artist help you!
When you walk up to the counter, try to have some idea of what you want to achieve. Nothing is more annoying than the woman who comes and wants to try on everything, but has no idea what she really wants. Again, these people are here to help you purchase products, not give you a makeover or change your whole perception of yourself. At least know your likes and dislikes or, if nothing else, have a budget. Pictures can be helpful as well. It makes it so much easier if both of you don’t have to play the guessing game.
5. Be prepared to invest
Nowadays we have ton of platforms and artists displaying looks and talents. Here’s a tip: no artist EVER uses one thing! So when you bring that picture or approach an artist saying you want “this look,” be prepared to invest in multiple products. Many women will hit me with the “Uh uh! Don’t be showing me all that stuff! I just wanna use one thing!” However, you are showing me a picture of Kim Kardashian. #blankstare. Just understand that the artist will show you the products necessary to achieve the look. Lipsticks need liners, foundations need primers, blushes tend to be highlighted.
You will be surprised at how much better an experience you will have if you take these things into consideration.