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Coming up: Couture collecting and brands emerging

Brandshop founders Hillary Crittendon (left) and Laura Martin Mills.
Brandshop founders Hillary Crittendon (left) and Laura Martin Mills. Courtesy of Brandshop

▪ Brandshop – founded by native Charlottean Hillary Crittendon and Laura Martin Mills – will launch in Charlotte with an event Dec. 11-12. The idea: Bring together emerging brands (think apparel, jewelry and accessories, along with art and home decor) that haven’t yet gotten into major markets, or haven’t yet expanded beyond Web sales in a pop-up shop. Then add a speaker series focusing on female founders and, as the founders say, “introduce them to the savvy women in our community.”

Crittendon and Mills, who describe themselves as lifelong friends, have done something similar before: They began The SoGood, designed to highlight a curated list of designers and businesses (there’s an app), last year.

Some 30 brands, including Project Gravitas (apparel), Heroine Sport (activewear) and Drunk Elephant (skincare), are on the docket for the pop-up market, says Crittendon. That’ll be at LaCa Projects (1429 Bryant St.) from 10 a.m.-7 p.m. Dec. 11 and 10 a.m.-5 p.m. Dec. 12. Admission is free and open to the public. Other brands scheduled to be included: Twine & Twig; Holst & Lee; Ceri Hoover; Forsyth; St Frank; Gabrielle Jewelry; Stevie Howell; Fruute; Ryan Porter; State Bags; Prtty Peaushun; CCH Collection; Paige Gamble; Joey Wolffer; Block Shop Textiles; Ringly; Mira; Christina Jervey; Artemis Design Co.; Buru; Havenly; and Lumi.

Five talks are slated Dec. 11, with panelists from both Charlotte businesses and farther afield, ranging from Capitol owner Laura Vinroot Poole and interior designer Charlotte Lucas from Charlotte to Ann Mashburn (of women’s and men’s clothing stores in Atlanta) and Sarah Easley (of Kirna Zabete in NYC). Tickets are $20 per, with some package deals: bit.ly/brandshopspeaks. Titles: “A Thoughtful Approach to Building an Art Collection”; “Modern Perspectives on Interior Design”; “Mompreneurs: Balancing a Growing Business with a Growing Family”; “The Future of Fashion as Seen by the Industry’s Top Curators”; and “The Business of Retail: Launching and Growing a Brand in Today’s Crowded Market.” Brandshop plans to do similar events in Atlanta, Dallas, New Orleans and Washington in 2016.

▪ In conjunction with the Viva Moschino! exhibition at the Mint Museum uptown (watch for The Observer’s feature in next Sunday’s section), noted collector Sandy Schreier will talk about her 15,000-plus-piece collection of couture fashions and Hollywood costumes, 6-8 p.m. Nov. 11 at the museum. Schreier, whose pieces are considered the broadest and most extensive private collection of couture, according to the Mint, has routinely loaned to the Met and others, has written books, and said to The New York Times back in 2012: “Without me these objects would be thrown out, but I feel they are an art form that should be saved for future generations.” (The Met’s Harold Koda said in that article: “Sandy ... likes iconic pieces and a bit of razzle-dazzle.”) Tickets are $30 for non-members, $25 for members; register at www.mintmuseum.org.

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