Although you’d never call Charlotte-based designer Caleb Clark a “follower,” the founder of Enemy to Fashion may have absorbed some lessons from designer Franco Moschino. “We share the same attitude toward fashion – tongue-in-cheek,” he said.
Moschino was known for lampooning fashion; Clark has sold ballcaps with “F--- Fashion” emblazoned on them (without the dashes, that is). They started out as a put-on to mock the many fashion weeks Charlotte holds. (Clark said it was four at last count.) Then they took off. He initially produced 100 but sold his 6,000th cap recently. “It’s been a lucrative joke,” he deadpans.
Clearly, Clark and his six-person team, based in NoDa, don’t take themselves too seriously. “They’re just clothes,” he said of his items, primarily tees and yoga pants for about $50-$70 (though he’s been known to send a few looks down local runways, too). He ships internationally; Japan is a big market for him, he says.
“I’m lucky to be able to support my family by making clothes, but it’s not like I’m saving lives.”
And like Moschino, he has his causes. He partnered with Susan G. Komen Charlotte to design $20 pink “Positive Vibes Only” sunglasses (called “survivorshades”) and sends half the proceeds to Komen.
He admires Moschino’s style because “it’s in your face, colorful and provocative. It’s as much art as it is apparel.”