Style

Insta-star Caitlin Covington’s observations ...

The No. 1 shot: This photo, which she re-posted three weeks ago, is Covington’s most-liked Instagram post of all time, with 21,500 likes.
The No. 1 shot: This photo, which she re-posted three weeks ago, is Covington’s most-liked Instagram post of all time, with 21,500 likes.

On what gets the most Instagram likes: “They love iPhone photos more than professional camera photos, I think because it’s real time and they know I’m actually wearing that. They really love outfits they can recreate themselves, that they can see themselves wearing. If I’m wearing something funky or just kind of different, that not everyone could pull off, it won’t get as many likes as a basic white T (shirt) that I put with jeans.”

[Go behind the scenes with Charlotte’s top-followed Instagrammer (next to national celebs and sports stars), with 371,000 (and counting!) followers.]

On the best time of day to post: “I’ve learned that 10 o’clock at night is my best time, so I always save my best picture for that time because that’s when it will get the most likes. I’ll be at a movie with my boyfriend and I’ll leave (at 10 p.m.) and go post a photo and come back in.”

[Get more style news on Instagram @CLT_Style.]

On why she doesn’t share much of her personal life: “I have a very serious boyfriend and I try to keep it very on the (down low). When I first was starting out, I shared a lot about my personal life because no one was really reading it. As it started to grow, I continued to share. People got really interested in my personal life and there were rumors about my boyfriend. I realized pretty quickly that this is a fashion blog. This is my business and I need to keep it very professional and I don’t need to share a lot.”

On the compulsion to check the numbers of followers and likes: “Right now, since it is my whole focus, I get sucked into it. Every day I’m like, ‘I grew by 400 Instagram followers today.’ My mood is affected by it for sure. If I’m excited about an Instagram photo and it does terrible, I get upset about it.”

On plans for the future: “I think it will change when I get married and have kids. I want the blog to change and adapt. When I have kids, I can transition into a mommy blog. When I have a family maybe I’ll do two or three posts a week and that will be enough. Maybe down the road I’ll design a jewelry line or branch into something different than blogging.”

Cristina Bolling

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