Its-laS-tik bags conform to your purchases

The economy is booming — at least when it comes to reusable shopping bags.

A lot have sprouted up, but few are as charming as the colorful stretch-fabric ones from whatsurbag, a company started by two girlfriends. The washable multipurpose shopping bags, called its-laS-tik, are designed to take the shape of the contents placed inside and stretch to bounce with you, with the goal of making your load feel lighter.

Bonus: They are made in New Orleans by Hurricane Katrina survivors and 5 percent of the profits goes to Hope House, a charity in New Orleans that feeds, trains and houses the homeless.

One bag is $12.99, one pouch is $11.99, three bags plus one pouch are $39.99 and four bags are $39.99 at