What: Locally made hair-care products that use root vegetable extracts – carrot, ginger and turnip – in addition to shea butter, olive oil, coconut oil and more. Prices start at $17.
Who: As little girls, sisters Ruby, Ellen and Ione Rucker, originally from Lancaster, S.C., could often be found in their kitchen with their mother making masks from various ingredients – everything from eggs and mayo for a punch of protein to roots of veggies for superior shine. Now mothers themselves, they have been known to whip up similar concoctions for their kids. Their Rucker Roots creations share those ideas with others, though they each have other livelihoods that they carry out in Charlotte. A chiropractor by trade, Ellen Carter owned her own practice in South Carolina for 11 years. Ruby Cooper helps manage her husband’s three orthodontic offices, and Ione Jamison manages the Rucker Education Scholarship Foundation. (The three also have a reality TV show they taped a couple of years ago, running Thursday nights now on WEtv.)
How: Two years of trial and error with a chemist with the Grayson O company in Kannapolis produced the formula. The products are now manufactured at Grayson O, which produces other hair-related products, too.
Just for the eco-conscious? No. “The products are suitable for all types of hair,” Ellen said in an email. “Right now, we have a four-step process” – shampoo, conditioner, heat protectant and growth serum – “which can take the most unruly hair to a sleek, straight style. The growth serum is to help stimulate growth.”
Current fave: “Everyone raves about our moisturizing conditioner,” according to Ellen. “It is great for detangling hair and moisturizing the hair shaft.” The women are also working on a curly cream to enhance natural curl.