Maybe you missed Sen. Barack Obama's arugula moment: “Anybody gone to Whole Foods lately and see what they charge for arugula?” he asked a group of farmers last month in Adel, Iowa. “I mean, they're charging a lot of money for this stuff.”
Unfortunately, arugula has become a symbol for snobby tastes.
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It probably doesn't help that Whole Foods already has gained the moniker “Whole Paycheck.” But at the Whole Foods in Overland Park, Kan., 5 ounces of organic baby arugula from Earthbound Farms is selling for $3.49 – the same as 5 ounces of organic romaine lettuce.
Arugula, Squash and Tomato Spaghetti features the slightly astringent Italian green with summer squash and grape tomatoes over whole-wheat spaghetti – all foods that dietitians consider “nutrient dense,” or rich in nutrients when compared to their calorie content.
High nutrient density is a good way to assess the true value of an item when grocery shopping. A half cup of raw arugula is just 2 calories and is high in vitamins A and C.