Grow stuff, sell stuff. Sounds easy, right? But being successful as a farmers’ market vendor isn’t as simple as just getting out of bed very early on Saturday mornings. As a farmers’ market shopper for a lot of years, I watch new vendors struggle to learn the ropes.
If you’ve got a farmer’s market business in mind, there’s a good event for you Nov. 7: Farmers’ Market Bootcamp, a four-hour workshop from 10 a.m.-2 p.m. at the Charlotte Mecklenburg Public Library North in Huntersville, 16500 Holly Crest Lane. (The workshop was originally planned for Oct. 17, but has been moved so it’s after the full market season.)
Sponsored by the Foodpreneur Institute and taught by Detra Denay Davis, an instructor for Central Piedmont Community College’s Small Business Center, it’s $39 and will cover topics like educating your customers, attracting new customers and forming customer loyalty, avoiding market pitfalls and increasing revenue, and using social media to market yourself.
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