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Cool food news: They put Krispy Kreme in your Cheerwine

It’s pale, it’s creamy, it’s Cheerwine Kreme.
It’s pale, it’s creamy, it’s Cheerwine Kreme. Cheerwine

Did you feel that little bump this morning? That would be your Southern food-icon worlds colliding, when Cheerwine and Krispy Kreme released their latest collaboration: Cheerwine Kreme.

This isn’t the first date for the two N.C.-based products (Salisbury for Cheerwine, Winston-Salem for Krispy Kreme). In 2010, Krispy Kreme introduced a Cheerwine-flavored doughnut. This time, they’re flipping it, adding a Krispy Kreme taste to Cheerwine. (We have to wonder: If you wash down a Cheerwine Krispy Kreme doughnut with Cheerwine Kreme soda, would you start talking like Luke Duke?)

The color looks a little watered down, a pinker version of Cheerwine’s signature dark red. The texture seems a little watered-down too, with fewer bubbles than straight Cheerwine.

So how does it taste? As the name would make you think, it’s definitely similar to cream soda with a cherry chaser. Among our taste testers, the ones who liked it admitted they have weaknesses for sweet, sugary treats. One Northern transplant said it reminded him of Faygo, the cult-followed red soda.

The ones who didn’t compared it (not favorably) to diet cream soda.

“Not terrible in the way I thought it would be,” said Observer restaurant reviewer Helen Schwab. “I thought it was going to be teeth-stickingly sugary.”

If you can’t wait to try it, look for it in Krispy Kreme shops in North Carolina, South Carolina and Savannah, and in supermarket chains including Food Lion and Harris Teeter.

Or get it free: They’ll have free samples at Krispy Kreme stores on July 23.

Kathleen Purvis: 704-358-5236, @kathleenpurvis