Farewell to a favorite: Ask the Mompreneur’s final post

Jennie Wong and Steve Krause are the co-founders of, a tool for online retailers.
Jennie Wong and Steve Krause are the co-founders of, a tool for online retailers. Hana Shibuya

This is the final post in the Ask the Mompreneur series.

It’s hard to believe that I’ve been writing and editing in this space for 4 years, but after hundreds of weekly deadlines, the time has come to say farewell.

It has been a distinct privilege and pleasure to share my experience as an entrepreneur, as well as share stories and tips from other entrepreneurs I’ve met in Charlotte and beyond. In my time here, I’ve covered everything from the concept of work life abundance to how to set up your first payroll. I’ve brought you wisdom from everyone from product inventors, to expert consultants, to parents of entrepreneurial children.

Along the way, I’ve been able to share insights gleaned from my previous life chapters as an academic, corporate consultant, and owner of a small business. Now, I’m off to focus on my next chapter as the founder of a retail personalization startup called

I’m looking forward to a fresh set of challenges that will build on everything I’ve learned so far. For example, I know how to read academic journal articles on cognitive science, but am now challenged to grow a company based on that research. I’ve advised many executives on how to delegate responsibility, but now it’s time to create my own org chart. I’ve had success with a small business that grows 10% in a good year, but can I create something that grows 10% (or more) every month?

There’s one thing I know for sure. I have an amazing partner at my side for the next chapter, and he’s the same partner I’ve had for all of the previous chapters, which is my husband, Steve Krause. I could not be the Mompreneur I am, if it were not for him; he is truly a CTO and Dadpreneur extraordinaire.

And that’s my last piece of advice to you. Dear reader, if you would conquer the business world, remember the African proverb, “If you want to go fast, go alone. If you want to go far, go together.” So choose your partners well, because for entrepreneurs, life partners ARE business partners. Godspeed and best wishes for all your future endeavors.

Jennie Wong, Ph.D. is the CEO of, an ecommerce conversion tool for online retailers. Follow her on Twitter @DrJennieWong.