Great news for American Girl fans! The premium doll maker is expanding into the building category with its first-ever line of construction toys for girls 8 and up. The new products, developed in collaboration with Mattel’s Mega Bloks team, feature highly detailed building sets and fully articulated mini figures based on the company’s popular Girl of the Year characters, including past favorites Grace, Isabelle, Saige, McKenna, and Nicki. The Mega Bloks American Girl products are currently available exclusively at Toys "R" Us in the U.S. and will expand into other U.S.-based mass retailers starting July 1, 2016.
"We know girls are makers, creators, and doers, and they are looking for activities that fuel their creative and imaginative spirit," said Katy Dickson, President of American Girl. "Collaborating with another Mattel brand to create a premium and thoughtfully conceived construction line for girls allows for terrific synergy across the company and helps us encourage girls’ creativity and self-confidence in a whole new way."
"It is such a privilege to collaborate with American Girl in bringing these iconic characters and their stories to the world of building," said Bisma Ansari, VP Marketing of Mega Brands Inc. "Our building sets will encourage children to build the next chapter of their favorite American Girl story or create new ones!"
The new construction sets allow girls to spend hours reconnecting with their favorite Girl of the Year characters by recreating special moments from their stories. Each themed set features its own fully articulated Girl of the Year mini figure character, with realistic details and unique fabric elements, and comes packaged with a multi-page storybook with robust content and step-by-step building instructions. To extend the playability, the line also includes eight individually packaged American Girl mini friend figures, along with two style collections containing additional figures and mix-and-match accessories girls can use to further explore and expand the Girl of the Year story world.
The Mega Bloks American Girl products range in price from $3.99 to $69.99 and are currently available exclusively in-store and online at Toys "R" Us in the U.S. and Canada.
For more information about the Mega Bloks American Girl product line, visit americangirl.megabloks.com.