Father’s Day is around the corner, which means most Americans are scrambling to find the ideal gift for all the dads in their life.
A new survey by The Grommet (http://thegrommet.com), conducted by Kelton Global (http://keltonglobal.com), reveals how much Americans are spending on Father’s Day presents and what they’re looking for in the perfect gift.
Research highlights include:
- More than two in three (67%) of Americans buy a Father’s Day gift for somebody in their life.
- Nearly three in five (59%) Father’s Day gift-givers usually buy a present for their dad. On average they spend $72 on a gift for their father.
- Three quarters (76%) of gift-giving married women buy their husband a present for Father’s Day, spending an average of $77.
- In addition to fathers and husbands, Father’s Day gifts are also purchased for brothers (13%), sons (13%), grandfathers (12%), stepfathers (10%), and uncles (8%).
- Nearly half (49%) say it is important to give the fathers in their life something thoughtful or sentimental. More than three in ten (32%) would like to make their lives easier by finding them a practical gift.
- Southerners are more likely than those in other regions (56% vs. 45%) to look for a Father’s Day gift that is thoughtful or sentimental.
- Nearly seven in ten (69%) Americans look for high quality products that will last for years and close to half (47%) would like a gift Made in the USA.
- Millennials are more likely than those in older generations (42% vs. 31%) to look for environmentally sustainable presents. They are also more likely than those in older generations to say supporting a social enterprise (35% vs. 19%) or underrepresented entrepreneurs (34% vs. 25%) are important when purchasing presents.
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The Grommet Father’s Day Survey was conducted June 1-8, 2016 among nationally representative Americans 18+, using an email invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over. Margin of error: +/- 3.1%.