Ginger Rockefeller of Myers Park, started Glow Charlotte in 2010. Glow Charlotte offers sunless tanning along with makeup services that include makeup for brides and bridal parties as well as doing makeup for photography and women attending personal events that want to look polished and put together. Keep reading to learn about this great Charlotte business!
Q. How did you get the idea for Glow Charlotte?
A. Back in 2010 I was a single parent with two young children and was a stay at home mom. Facing many personal challenges I started reevaluating a lot of aspects of my life.
I had always been involved in the beauty industry. Starting with competing in
pageants, modeling, teaching modeling to high school girl ,competing in modeling competitions and always doing makeup on anybody that would let me.
Q. Why spray tanning over tanning beds?
A. Growing up on the beaches of South Carolina I have always been addicted to the sun. I loved having a tan, but in my thirties I had a scare with a melanoma on my leg. I had it removed and thankfully it was benign. After that I made a vow I would not lay in tanning beds and would avoid the real sun as much as possible.
After becoming a single parent I realized I could either sink or swim. I started writing down all of the things I wanted to accomplish. I started researching the sunless tanning industry. I became fascinated with how you could get an immediate tan in less than 30 minutes and you did not have to damage your skin or be exposed to the UV rays.
I wanted to have the very best product available. My product is out of Hollywood with the finest all natural organic ingredients. Not only did I purchase the equipment and products I actually went to Hollywood and trained in their facilities. I came back to Charlotte excited, reenergized and ready for the next step.
Q. How is Glow Charlotte different than other spray tanning businesses?
A. I believe what sets Glow Charlotte apart from other tanning salons is that the owner actually tans the clients. We are in the service industry and people have lots of options. I want my clients to feel special and appreciated. We are located in a very private space. We tan some very high profile clients who like the privacy and anonymity of our location.
Q. What kinds of services do you offer?
A. Not only did I want to do sunless tanning I wanted to incorporate my love
for makeup as well. After researching several mineral makeup lines I found glo minerals makeup. I wanted a line that was pure and good for your skin but also a good value. I carry the full professional line and do complimentary makeovers as
well. Every client who has purchased my makeup loves it and continues to wear it.
When I told several of my friends who are in the financial industry what my plans were the first thing they said was you need a business plan. Well, nevertheless I never did a formal business plan. My business motto was “If you love what you
are doing and you believe in yourself and you work really hard you will be successful.” I am not sure that is the right approach but it worked for me.
The first thing I did was do grass roots marketing. With the internet and social media we tend to think that is all we need. My philosophy is that people want to help people who make an effort to talk to them personally. I started going
around to local boutiques. I told them what I was doing and that I would really appreciate them telling their clients about me and I left business cards. I also offered free tanning sessions to the sales people.
Q. What are the main ingredients in the spray tan?
A. Ingredients: Sugar based- all natural and botanical
Q. How does it work?
A. The tan is applied by a technician who customizes the color and hand applies it. It takes approximately 30 minutes. It lasts approximately 7-10 days.
Q. What products do you carry?
A. We carry the full professional line of glo minerals makeup and three products that Infinity Sun makes: A Tan extender moisturizer, Glow on the Go which is a sunless tan in a can that you apply to yourself and a Pineapple exfoliate that you use prior to tanning.
We also carry the most beautiful and affordable costume jewelry in Turquoise, Coral and Crystal that I hand Pick in New York.
Q. What kinds of parties do you offer?
A. We offer group tanning parties as well as group makeovers. It is perfect for wedding parties, Birthdays, Bat/Bar Mitzvahs, Office Parties.
For clients that want one on one instruction on how to apply makeup that is offered as well.
Q. What is your favorite part about owning Glow Charlotte?
A. My favorite part of owning Glow Charlotte is the fabulous clients that I have. Everyone has touched my life in a special way. And one of those clients introduced me to my now husband.
Business number 704-578-6673