Deal Diva

5 questions: Here's what you need to know about's Prime Day

The holiday season is only about 170 days away, but the time to save is already here. Promising to offer better than Black Friday and Cyber Monday deals, here are answers to all your Prime Day questions.

What is Prime Day? - To jump start a typically slow shopping month, last year Amazon celebrated their 20th anniversary with Prime Day. The sale is for Amazon Prime members only and advertises to have deep discounts on lots of items.

What is the deal with Amazon Prime? - For less than $100, Amazon Prime members get free 2 day shipping and music and video streaming. Amazon Prime is ideal for shoppers who love the convenience of ordering shipping millions of different items while in their pajamas and avoiding the hassle of shopping in stores and malls.

What HOT deals could you find on July 12th? – Amazon is promising better than Black Friday pricing on TVs and toys. Also expect deals on Amazon products (Kindle, Fire)

I am interested, what do I have to do? – Best way to shop on July 12th is using the app, since sales will cycle through the day. Use the Amazon app to receive notification on the items you might be interested in purchasing.

Is a Prime Day Deal better than other deals on July 12th? Use a site like CamelCamelCamel that tracks Amazon pricing to get a good idea of how hot your deal really may be.

Tara McAlister is known as “The Deal Diva.” She shares shopping tips, coupon deals, and the best bargains at Charlotte area grocery stores each week. Want more great deals & savings tips? Follow the Deal Diva on Facebook - or on Twitter - @DealDivaCLT.