HGTV’s Joanna and Chip Gaines were among the stars of the High Point Market last week. Joanna helped introduce her new line of signature furniture, Magnolia Home, produced in partnership with Standard Furniture. Joanna and Chip brought those cute kids along, too.
Jackie Hirschhaut, a vice president of the American Home Furnishings Alliance in High Point, joked that she stood outside the showroom building and answered questions from throngs of visitors about how to find the Magnolia Home display. “I explained, ‘You go in this door, you go up...,’” she said with a laugh.
Standard’s Richard Louise said traffic in the Alabama company’s showrooms was up 80 percent (impressive – and hints that Hirschhaut might not have been exaggerating by much).
More importantly, the new furniture was a hit with retailers, and the reception it and other new introductions received helped add to the upbeat vibe at the huge, twice-a-year international market.
Collections by fashion and lifestyle designers Kate Spade and Cynthia Rowley also drew crowds, Hirschhaut said.
The wholesale market attracts 75,000 visitors to more than 11 million square feet of display space. Designs introduced at the fall show start hitting retail showrooms in the spring – or sooner – so you can look for them at a store near you.
Here’s a peek at the three new collections.
Magnolia Home captures the eclectic, mix-and-match look that Joanna Gaines creates on the popular HGTV show, “Fixer Upper.” Louise, Standard’s vice president of marketing, called it “farmhouse meets boho.”
French-inspired bedroom pieces for girls feature curved drawer fronts, slender legs and petite hardware. They’re available in gray, blue and vintage white. (With Joanna’s favorite distressed finishes, of course.) Upholstered beds have flax colored fabric panels and fluted posts.
The line features about 350 items in bedroom, dining, occasional, office and upholstery. Styles or “genres” include primitive, industrial and farm, as well as French. Dining pieces include zinc-top tables and a kitchen island in vintage paint.
Photography of the new pieces isn’t quite complete, Louise said, but pictures should be available online in mid-November. Visit magnoliahomefurnishings.net or www.standard-furniture.com.
The Kate Spade line was introduced by E.J. Victor, the Morganton company that also offers a Ralph Lauren collection.
The 34-piece line includes bedroom, dining room and occasional furniture, in upholstery and casegoods. Kate Spade fans will recognize the design influence, Hirschhaut said, as popular fashion meets furniture.
The line has been pre-ordered and is expected to hit retail showrooms in November, E.J. Victor executives said. The upholstery is made in North Carolina, while the case goods are produced overseas. Information: katespade.com, www.ejvictor.com.
Contemporary designer Cynthia Rowley’s signature collection is from Hooker Furniture, and Hooker’s upholstery arm Sam Moore Furniture. It includes 100 casegoods pieces from Hooker – bedroom, dining, living room and accent furniture – and more than 40 upholstery pieces by Sam Moore. There are three style groups: “Curious,” “Sporty” and “Pretty.” Information: www.hookerfurniture.com and www.cynthiarowley.com.
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