October is Pastor Appreciation Month and most churches mark it by honoring their spiritual leader with, say, a dinner or maybe a gift.
At Charlotte’s Elevation Church, they did a rap video.
Clocking in at nearly three minutes, the rap-and-dance music tribute to Pastor Steven Furtick has a cast of maybe 100, including recognizable church staffers such as Chunks Corbett, Elevation’s chief financial officer. His unsmiling face is the video’s first image.
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“Pastor Appreciation 2015,” which is taking off on Twitter, is modeled after “Downtown,” a rap video from Macklemore & Ryan Lewis. In that video, the rapper is looking for a moped; in Elevation’s version, the search is for a church.
The refrain, sung by the cast, goes like this: “Pastor/He has big arms/And has big faith/No word he says will go to waste/For well over 3,000 days/He always preaches down the place.”
The video also plays like an invitation to listeners to visit the fast-growing church, which is popular with young people.
The video will likely fuel critics’ claims that the church puts Furtick on way too high of a pedestal. But it’s catchy and creative – a hallmark of a lot of the multimedia productions from the church, which has 10 sites in and around Charlotte.