The clock is ticking, but if you’ve got some time this weekend to go on the hunt for fashion and beauty tips and freebies, Neiman Marcus is game.
The luxury retailer, including the SouthPark store, is wrapping up its first interactive mobile challenge with SCVNGR, the social game all about going places, completing challenges and earning rewards. The promotion ends April 10.
To play, you must download the free SCVNGR app from the Android Market or Apple App store or The SCVNGR mobile challenge works with the following few steps:
Upon downloading the SCVNGR app customers will be asked a series of questions that can only be answered by completing interactive tasks within a full-line Neiman Marcus store.The SCVNGR mobile challenge is divided into three distinctive tiers, after successful completion of each tier the customer is rewarded with a gift from the Neiman Marcus store.Each customer may win up to two gifts and a chance to win a $2,500 shopping spree at Neiman Marcus. Rewards include a makeover at the le Metier de Beaute counter and a special gift.*No purchase necessary. Should a Neiman Marcus customer want to register to win the shopping spree please visit the customer service department.
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Neiman Marcus is the among the latest purveyor of goods to attempt to engage people where they are, which is on their phone. By incorporating scanning technology (QR codes) and geo-locating check-ins (similar to the more widely-known FourSquare), traditional shopping becomes interactive and new.
SCVNGR is a location-based game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you’ll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!).