South Park Magazine

Support Junior League at vineyard vines party

Preppy has never looked so good at SouthPark mall: vineyard vines (a client of my PR/marketing firm) has opened the doors of its 14th retail store, and you’re invited!

The celebrate their arrival in Charlotte, vineyard vines is throwing one doozy of a party on June 29 from 6-8 p.m. There will be live music, food and drinks from Dean & DeLuca and vitaminwater Zero, and 10 percent of purchases made during the grand opening party will benefit the Junior League of Charlotte.

The store interior is beach-chic at its very best, including an impressive cash wrap area that is literally the back of a boat, customized for the QC, of course.

The first 50 customers will receive a custom wine tote filled with swanky swag.

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