South Park Magazine

Missoni rolls into Target in a big, big way

Rain boots, $34.99.
Rain boots, $34.99. Target

An iconic symbol of Italian luxury is ready to launch a collection at Target in a big, big way.

Missoni’s signature zig-zag print knitwear epitomizes haute hippie chic will debut Sept. 13 in Target stores with the largest limited-time designer collection to date: 400 pieces of apparel for men, women and children as well as home furnishings.

Prices start at $2.99, but notably rise to $399.99 (a precious zig-zag three-speed bike) and $599.99 (a modern four-piece patio sectional).

I’m trying to temper my excitement, but I haven’t been this jazzed about a collaboration at Target since the Mulleavy sisters designed a Rodarte collection in 2009. (That tulle-infused collection was met with mixed reviews, but to date, it is the single collection from which I own the most pieces, and I am still pining away for that ribcage dress. Sigh.)

Flipping through the ginormous look book, I am mighty taken with many of the Missoni offerings, especially the multi-color rain boots and a floppy hat with a striped band. But I am hoping issues that plagued previous designer collabs have worked themselves out (inferior materials, awkward fits, limited sizing).

What will you be stalking when the line launches? I’ve also got my eye on the space-dyed tights and adorable ballet flats. And the scarves. And the hair clips. And maybe the makeup brushes and cosmetic pouch.

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