South Park Magazine

Go Red With iMpact to Help RAIN

I will admit, I shy away from red lips.

It’s a bold, bold statement, and when it’s not right, it’s really, really not right.

Not everyone is as scared as me, thank goodness.

Among the more daring red-lip rockers is Charlotte beauty blogger Amelia Keith, author of Pretty in the Queen City.

She has teamed up with Charlotte-based iMpact color cosmetics to release a limited-edition red lipstick to mark her 30th birthday and spread a little awareness. The cinnamon-y, not too pink, not too blue shade of red, called “i’M PITQC” is $21 and available for purchase on Amelia’s blog or at Fuze Salon, 1819 E. 7th St through the end of the month.

$1 from each tube sold will benefit the Regional AIDS Interfaith Network*, the only HIV nonprofit in the Charlotte metropolitan area providing direct client services.

Ready to dive into a red lip? Here’s a few tips, compliments of Real Simple magazine:

Avoid deep reds if you have thin lips. They tend to make lips look smaller.Experiment with intense shades if you have strong coloring. ”Natural contrast gives you more options,” says Jill Morton, head of ColorCom, a consultation agency in Honolulu, says of those with exaggerated natural coloring (for example, paper-white skin, black hair, and blue eyes).Don’t play up your eyes. Either go with a strong eye or a strong lip, not both.Don’t toss a red lipstick in a shade that doesn’t work. Layer on gloss to warm and soften the color.

*I serve on the board of the Regional AIDS Interfaith Network.