Target and I have a Godfather 3 kind of relationship. In the least successful installment of the epic trilogy, an aging Michael Corleone says everytime he tries to go straight and ditch mob life, it somehow pulls him back in.
That is how I feel about Target’s designer collections. I have been lukewarm on the last few, and after the Missoni debacle/market run/craziness of last September, I was ready to bid Target capsules adieu for good.
Until Jason Wu.
The latest capsule collection features one of my fave designers who excels at simplified, refined elegance with a dash of modern hipster thrown in for good measure. His Target collection features kicky nautical stripes, sassy defined waists and an adorable feline (not in a creepy cat-lady way) that shows up on totes and scarves too. Prices range from $19.99-$59.99 for apparel and $19.99-$49.99 for handbags and scarves.
Target says Wu was inspired by the vision of an American girl in Paris. I’ll be inspired by the lack of relative madness when the collection launches in stores (and online — a handful of pieces will only be available at target.com) on Feb. 5.
Here’s to hoping for no shelf-clearing, web-site-crashing debauchery, and instead a civilized, polite shopping launch that matches the tone of the vaguely retro collection.
Will you be shopping Wu for Target? I say I won’t, but I probably will.