Inside The Issue: July | Charlotte Observer

The vibrancy and ongoing growth of the craft beer industry in Charlotte is apparent. From bottle shops and beer crawls to a new brewery popping up in every neighborhood, we are lucky enough to not only be saturated with high quality beer, but a high quality group of people leading that charge.

So, inside this issue, we decided to show you a different side of six beer-brazen men who are leading the (six) pack and I was on-tap for some behind-the-scenes fun. The photo shoots took us to Rural Hill, NoDa, South End and back again—each location a different personality and each personality a different outfit from local shops. If only just for the day, our SouthPark stylists helped these boys amp up their style—rocking summer cardigans and colorful bowties to breezy blazers and tailored suits, Chris, Kurt, Chad, Jason, Jeff and Mark were all treated like models and each definitely proved to look like one.

From helping Kurt try to keep his big smile at bay for a more serious photo at Heist, to making a cameo in one of NODA Brewing’s ever-popular viral videos with Chad, you can see the full spread featuring these dapper gentlemen in our July issue, on stands today.