“Trading beer has been around for awhile, but there’s been a big increase as craft beer has taken off. A lot of beer isn’t available everywhere—there’s beer on the West Coast we can’t get here and we have beer that people in Maine or Florida might want. So we ship each other beer, but before now it’s been old school with texting, web forums, emails, and social media. The idea is to streamline that whole process Here in Charlotte, NoDa Brewing Company’s Hop, Drop & Roll is one people are always looking to trade.” —Mark Iafrate, co-founder of The Beer Exchange, a new website and app officially launching this month.
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