South Park Magazine

Effie Loukas, Jon Simon, and Ruby Rucker

from left to right

Effie Loukas

Effie Loukas opened the first Lotus Boutique in Plaza Midwood a decade ago hoping to help fashionistas understand that style is not based on a price tag. It worked. Loukas just opened the newest Lotus boutique in San Jose, California. This 39 year old Greek firecracker also used the success of the store to help launch Charlotte’s premiere fashion show, Style Night Out. But that hasn’t turned her into a fashion snob – she’s anything but. She loves her skinnies, white v-necks and sky-high heels and describes her style as “flowy-bohomian glamour, to rocker chic, to classy.” “It’s not about the trends, it’s about what looks good on you and how you carry it off,” she says. “And I love it when I see the most stylish, chicest girl and she gives you a smile. Kindness is always in style.”

Jon Simon

(right in photo, pictured with Paul Simon)The name Paul Simon Co. has been synonymous with some of the best in men’s fashion for decades. So it should come as no surprise that Jon Simon, the son of the namesake behind the men’s clothing store in SouthPark, is just as stylish and fashionable as the men he’s styled over the years. Growing up, Simon would tag along to buying trips with his father taking mental notes of what works (and doesn’t) in men’s fashion. Today, the 40 year old has put those tips to work not only in the store but also in creating his own tailored style. “I like simplicity, I try not to overdo it,” says Simon, who always wears a pocket square. “I like interesting designer details but not gimmicks. I dress well because I like to.”

Ruby Rucker

Ruby Rucker and her sisters may very well be the Kardashians of the South. With their new docusoap, “Love Thy Sisters,” which debuted on WeTV in January, the Keeping Up With the Kardashians-produced show has put the women, and especially Ruby, in the spotlight. But the spotlight is just where the Spelman College grad should be. The attractive married mom of three updates professional attire but ditching the traditional pant suit and opting for flattering, all-black ensembles that are decidedly powerful and feminine. Luckily, Charlotteans get to see more of Rucker’s inherently cool sense of style as the show goes on.

Up Next: Cam Newton, Chandra and Jimmie Johnson, and Ivy Robinson

Photos by Daniel Coston and Getty Images