Myrtle Beach’s marketing to lure tourists in 2010 brought in $307 for every dollar spent on marketing based on those who asked about the beach and eventually came, according to research being presented this afternoon.
About 66 percent of website visitors actually came here in 2010, resulting in more than 1 million travel parties last year, according to Equation Research, which was hired by the Myrtle Beach Area Chamber of Commerce to study the effectiveness of the chamber’s marketing.
The results are being presented to the chamber’s marketing council at the chamber’s office on Oak Street.
The chamber spent about $23.9 million on marketing in 2010, much of that coming from the controversial sales tax for tourism in Myrtle Beach.
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