The investments that many hotels made to upgrade their properties after the recession are starting to pay off.
Overall hotel guest satisfaction, measured on a 1,000-point scale, jumped 20 points since 2012 to an average of 777, according to the latest J.D. Power & Associates study of guests’ satisfaction with North American hotels.
Experts say the latest scores, the highest marks in seven years, are a response to upgrades and remodeling projects done by hotels to entice guests back after the financial crisis.
The study collected responses from more than 68,700 hotel guests who stayed in a North American hotel between June 2012 and May 2013.
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Los Angeles Times