Sugary soft drinks' sales drop in schools

Sugary soft drinks accounted for less than a quarter of the beverages sold in schools last year, demonstrating that a voluntary transition toward healthier drinks is working, the beverage industry said Wednesday.

The current school year will mark the final year of a three-year, voluntary program designed to lower the calories and portions offered to students through school vending machines.

Overall, an analysis of the beverages offered during the latest school year showed a significant change since 2004. Part of that change stems from the program's guidelines, but many states also banned the sale of soft drinks on school campuses. Nondiet soft drinks have fallen from about 40 percent of the drinks that bottling companies shipped to schools to about a quarter of the mix.

“We recognize that schools are unique places, and we're doing our part to help students understand the importance of balancing calories burned with calories consumed,” said Susan Neely, the president and chief executive officer of the American Beverage Association.

Health officials long have expressed concern that schools contributed to rising obesity rates because campus vending machines sold high-calorie and high-sugar snacks and drinks.

In May 2006, leading beverage companies agreed to work with the American Heart Association and the William J. Clinton Foundation in accelerating a shift toward healthier drinks with fewer calories and smaller portions. Their agreement included the removal of full-calorie soft drinks by the 2009-10 school year.

The voluntary guidelines state that elementary and middle school vending machines will only sell 100 percent juice, low-fat milk and bottled water. For high schools, diet sodas, sports drinks, waters and teas can be added to the mix.