Steve Phelps, Brian France, Mark Hall and Mitch Covington toast during a press conference as NASCAR and Monster Energy announce their sponsorship agreement at Wynn Las Vegas on December 1 in Las Vegas, Nevada. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.
Steve Phelps, Brian France, Mark Hall and Mitch Covington toast during a press conference as NASCAR and Monster Energy announce their sponsorship agreement at Wynn Las Vegas on December 1 in Las Vegas, Nevada. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. Jonathan Ferrey Getty Images
Steve Phelps, Brian France, Mark Hall and Mitch Covington toast during a press conference as NASCAR and Monster Energy announce their sponsorship agreement at Wynn Las Vegas on December 1 in Las Vegas, Nevada. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. Jonathan Ferrey Getty Images

Could Monster deal help NASCAR woo new, young fans?

December 12, 2016 01:05 PM