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New management hired to run Wells Fargo Championship

Phil Mickelson reacts to a missed putt on the third green during the Wells Fargo Championship in 2016 at Quail Hollow Club in Charlotte.
Phil Mickelson reacts to a missed putt on the third green during the Wells Fargo Championship in 2016 at Quail Hollow Club in Charlotte. jsiner@charlotteobserver.com

Pro Link Sports, a Florida-based sports marketing firm, has been hired to manage and operate the Wells Fargo Championship, the nonprofit that runs the Charlotte golf tournament said Wednesday.

Hollis Cavner, the CEO of Pro Links Sports, will serve as the tournament’s executive director, the board of the nonprofit Champions for Education said. A tournament director, reporting to Cavner and the nonprofit’s board, will be named later.

The move came after tournament director Kym Hougham said in June that he was stepping down after 15 years of running the tournament. The PGA Tour event has been held at Charlotte’s Quail Hollow Club since 2003, except for this year when it relocated to Wilmington to make way for the PGA Championship.

Champions for Education has made more than $19 million in charitable donations since the event began and will continue to make contributions under the new arrangement. Tournament staff, however, will now be employed by Pro Links Sports.

Pro Links Sports also manages the Valspar Championship on the PGA Tour as well as four PGA Tour Champions events. The Wells Fargo Championship is under contract to be held in the spring of 2018 and 2019 in Charlotte, but it’s future after that is still unclear.

Rick Rothacker: 704-358-5170, @rickrothacker

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