Google Inc. is releasing its own Web browser in a long-anticipated move aimed at countering the dominance of Microsoft Corp.'s Internet Explorer and ensuring easy access to its Internet-leading search engine.
It took the unusual step of announcing its latest product on the Labor Day holiday after it prematurely sent out a comic book drawn up to herald the new browser's arrival.
The free browser, called “Chrome,” is supposed to be available for downloading today in more than 100 countries for computers running on Microsoft's Windows operating system. Google said it's still working on versions compatible with Apple Inc.'s Mac and the Linux operating system.
Although Google is using a cartoonish approach to promote Chrome, the new browser underscores the gravity of Google's rivalry with Microsoft, whose Internet Explorer is used by about 75 percent of Web surfers.
Google for several years has been trying to take advantage of its search engine's popularity to loosen Microsoft's grip on personal-computer software.
The assault so far has been focused on a bundle of computer programs, including word processing and spreadsheet applications, that Google offers as an alternative to one of Microsoft's biggest money makers, its Office suite of products.
Google has tried to make its alternatives more appealing and accessible by hosting them for free over Internet connections instead of requiring users to pay a licensing fee to install them.
Meanwhile, Microsoft has been trying to thwart Google by investing billions in the development of its own search engine and making an unsuccessful attempt to buy Yahoo Inc. for $47.5 billion.
In a Monday blog posting, Google touted Chrome as a more sophisticated Web browser better suited for displaying the more dynamic and interactive content blossoming on the Web as people migrate from television, radio and newspapers.
Microsoft didn't immediately respond to a request for comment.