Business

Marketing innovation for townhomes, condos

With the housing market struggling, Charlotte condo developers are devising new ways to survive and compete.

Columnist Doug Smith takes a look in this week's Next Big Thing at the innovative approaches and marketing strategies of three developers.

One hopes to be the state's first “green” townhome development. One is turning to the Internet to sell units. And another is banking on a last-tower-standing sales strategy.

Read more about the projects and what the developers are doing on Page 6D.

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