Charlotte-based Chanticleer Holdings said it has changed the name of American Roadside Burgers to American Burger Co. at the chain's two Charlotte locations.
Signage was switched out Monday at the chain’s uptown location in the Ally Center, while signage at the SouthPark location was changed roughly four weeks ago, Chanticleer CEO Mike Pruitt said.
Pruitt said the Charlotte-based burger chain owned the American Burger Co. name when Chanticleer acquired it last year in a stock deal. When asked why the name was changed, Pruitt said: “You want people immediately, when they read your sign, to know exactly what you do.”
Chanticleer first tested the new name and a new menu featuring specialty burgers at the SouthPark location before making it permanent there and at the Ally Center location, Pruitt said.
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American Roadside Burgers has three other locations: Columbia and Greenville, S.C., and Smithtown, N.Y. Pruitt said it’s likely the name and menu changes will be made at the South Carolina locations, but probably not at the New York site, the original American Roadside Burgers location.
Chanticleer, an investment company, has ownership in other restaurants, including Hooters and the Charlotte-based Just Fresh chain.