To help businesses adapt after construction and development wiped out 1,400 parking spaces, NoDa has partnered with a Charlotte digital ride-sharing service to keep patrons coming back.
The neighborhood officially joined forces with Uber Charlotte on Thursday, a few days after Uber launched a blog showing customers how they can take advantage of the “Passport to NoDa” promotion. Some businesses are offering discounts for people who use the app, said Hollis Nixon, president of the NoDa Neighborhood & Business Association.
Patrons visiting the area won’t have to worry about competing for a parking space, Nixon said, because the app allows them to secure a ride with an Uber driver who will pick them up and chauffeur them to their destination. The app shows passengers how far the nearest Uber car is from them, details the make and model of the car and shows them a photo of the driver.
This is the first time Uber has partnered with a neighborhood in Charlotte, said David Salsone, Uber Charlotte’s general manager. As part of the promotion, Uber is offering up to $20 off their first ride.
The partnership comes after a “perfect storm” of construction on the light rail and city infrastructure improvements swept into the area. The construction took away a bulk of the parking for many businesses, including several hundred spaces behind the Neighborhood Theatre.
NoDa is working with the city to consider more street-parking options, Nixon said, but also wanted to devise a way to help private businesses draw customers who don’t live in the neighborhood. Nixon estimated that 60 to 70 percent of the area’s patrons don’t live there.
“We’re not complaining about any of this stuff,” she said. “We’re just trying to get a Band-Aid to get us through these two years.”